BetterBy - Product Compare Privacy Policy

Last Updated: August 2025

BetterBy - Product Compare (hereinafter "the App") provides product comparison services (hereinafter "the Service") to merchants who use the Shopify platform to operate their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify store.

Personal Information the App Collects

When you install the App, we are automatically able to access certain types of information from your Shopify account:

Required Permissions

  • View Product Information - This permission is required to fetch and display product information on the Product Compare Page
  • Read Product Metadata - Used to access detailed product information for comparison functionality
  • Read Collection Information - Used for product grouping and collection management features

Collection Methods

We collect personal information through the following methods:

  • Directly from relevant individuals
  • Through your Shopify account
  • Using the following technologies:

"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

"Log files" track actions occurring on the Site, and collect data including your date/time stamps.

How Do We Use Your Personal Information?

We use the personal information we collect from you and your customers to provide the Service and operate the App. Additionally, we use this personal information to:

  • Communicate with you
  • Optimize or improve the App
  • Provide you with information or advertising relating to our products or services
  • Provide product comparison functionality
  • Manage product grouping and collections
  • Process subscriptions and billing
  • Provide customer support

Sharing Your Personal Information

We do not and will never share, disclose, sell, rent, or otherwise provide personal information to other third parties or companies (other than to specific Shopify merchants you are interacting with, or to third-party apps or service providers being used by the merchants you are interacting with) for the marketing of their own products or services.

However, we may also share your Personal Information to:

  • Comply with applicable laws and regulations
  • Respond to a subpoena, search warrant or other lawful request for information we receive
  • Otherwise protect our rights

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

We receive store data information from the Shopify platform through Shopify API and Shopify Webhooks.

Data Retention

Our retention practices are as follows:

  • Store Owner Data: Data is stored in the App database and is retained as long as the store owner continues using the App; when the store owner uninstalls the App, the data is deleted within 12 months.

  • Application Logs: Data collected for application analysis, monitoring and security purposes is kept for 12 months.

  • Store Page Tracking Information: Stored anonymously and kept for 12 months.

  • Product Comparison Data: Data created by users in the product comparison functionality is retained for 12 months.

Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. We use industry-standard security protocols to protect data transmission and storage.

Third-Party Services

The App may use the following third-party services:

  • Tawk.to - For customer support chat functionality
  • Shopify - As the primary platform provider
  • Fly.io - For application hosting

These third-party services have their own privacy policies, and we recommend that you review their policies.

Children's Privacy

The App is not specifically targeted at children under 13 years of age. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you know that your child has provided us with personal information, please contact us.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that such transfers comply with applicable data protection laws.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@zhixia.group

Governing Law

This Privacy Policy is governed by Chinese law, and any disputes will be resolved in Chinese courts.

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_This Privacy Policy is provided in both Chinese and English. In case of any inconsistencies, the Chinese version shall prevail._